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Crackle and Yidio finish ahead of Amazon on non-branded searches

on Jun 14, 2016 | 0 comments

By Benjamin Lichtman

Search marketing intelligence company, AdGooroo (part of Kantar Media) released some interesting findings on paid searches of streaming video services. They released the findings following Amazon’s announcement in April that it would offer a standalone monthly video subscription to compete directly with Netflix, Hulu and others. How had the competitors fared on search terms in the following 90 days?

Amazon finished third. And the first two spots were not occupied by Netflix or Hulu, but instead were taken by Crackle and Yidio which finished first and second respectively. Crackle is a Sony brand, which offers, among other things, Read full story ›

Source: The Drum