By Angela Haggerty

Milk brand Cravendale has launched a sponsorship of Cineworld’s Movies For Juniors kids club as part of a wider brand campaign focused on encouraging closer family ties.

The sponsorship was developed and created by Carat and Digital Cinema Media (DCM) and is part of Cravendale’s ‘Summer Fun For All The Family’ campaign. The deal includes idents based on Cravendale’s ‘Barry the biscuit boy’ ad being played during film trailers, and themed points of sale in cinema foyers.

Sophie Macauley, senior brand manager at Arla Cravendale, said: “The ‘Summer Fun For All The Family’ campaign aims to fuel family togetherness, a core value Read full story ›

Source: The Drum