By Natalie Mortimer

Creative Content UK, the initiative between content creators and Internet Service Providers (ISPs) to reduce online copyright infringement, has appointed Weber Shandwick to deliver an educational campaign.

Weber Shandwick will lead an integrated consumer, corporate and social PR campaign, with activities scheduled to start later this summer, to target 16-24 year-olds, their parents, those responsible for household internet connections, as well as others who influence young people’s attitudes to accessing music and film content.

Creative Content UK is working with Atomic London on advertising creative. Media planning and buying will be directed by ZenithOptimedia.

Janis Thomas, education project manager, Creative Content UK, Read full story ›

Source: The Drum