By Tony Connelly

Creative industries alliance, Creative Content UK, has launched a new ad campaign encouraging consumers to support creativity by using genuine sites to stream and download.

Atomic London are behind the awareness campaign which has been part funded by the government and aims to shift consumer behaviour with the idea that downloading or streaming from illegitimate sites kills creativity.

The TV spot will launch this Sunday afternoon on Sky Sports 1 during the Liverpool vs Southampton Premier League match and later that evening during the X Factor. It will also run in cinemas, online and in print, along with radio ads, digital OOH Read full story ›

Source: The Drum