By Kyle O'Brien

Creative Director’s Choice gives creative directors a chance to highlight the current work they think is the best out in the ad world – the ads and campaigns they think are making a difference. Each week The Drum is featuring the words of a creative director or other top creative on the work they find funny, powerful or otherwise engaging.

This week, Deutsch New York’s chief creative officer, Dan Kelleher, sings the praises of Barton F. Graf‘s simple, two-word, review-based campaign for Emerald Nuts.

If ‘Tastes Great, Less Filling’ had a ménage à trois with ‘Drivers Wanted’ and ‘Think Read full story ›

Source: The Drum