Creative directors in PR earn more than those in advertising or digital, with ‘creativity and brainpower’ suggested as the reason
Creative directors in the PR industry earn more than creative directors in the advertising or marketing sectors, research from the Future Factory has found.
The position in the PR industry saw an average day-rate of £1271, compared to £1068 in the advertising industry, and £1051 in digital.
Matt Cartmell, PRCA communications director, said: “It is interesting to note that PR commands among the highest day-rates of the creative industries. Despite this, PR continues to be one of the most cost-effective marketing options, as additional costs such as paid-for media space are generally far less than for advertising and other disciplines. In PR, Read full story ›
Source: The Drum
