Creative Work of the Month: Ryan Reynolds' star power steals it for BT Infinity and AMV BBDO

By Gillian West

The star power of Ryan Reynolds has helped BT and AMV BBDO steal the second Creative Work of the Month accolade.

Voted for by The Drum readers online and via Twitter (where the work won with 35 per cent of the overall vote), the Hollywood actor’s star turn sees him parody the world of celebrity endorsements and sponsorships.

The latest in BT’s ‘Behind the Scenes’ campaign the ad humorously highlights the ‘faster speeds’ promised by BT Infinity.

At the time of the ad’s launch, Dan Read full story ›

Source: The Drum