By Shawn Lim

The winner of this week’s creative work of the week in Asia Pacific is Manulife, which launched three films in the Philippines as part of its 110th anniversary campaign, showing how a Manulife plan can help people achieve their dreams.

The campaign was created by JWT Manila and the first film is called ‘Ring’, which showcases Manulife’s Affluence Gold, where taking a life-changing trip can be a reality. It features a planner like Matthew, an affordable one-time investment meant being able to take that trip of a lifetime with his girlfriend and take their relationship to the next level.

The second film, Read full story ›

Source: The Drum