By Katie Deighton

Kronenbourg 1664 brand ambassador Eric Cantona‘s distinctly French impersonation of a scarecrow has won the brand the title of Creative Work of the Week.

In a series of social shorts, the ex-footballer is planted in the middle of an Alsatian field for the beer brand’s ‘Le Scarecrow Suprême’ campaign. He stops at nothing to protect the 1664 Strisslespalt hops from trespassers in a very modern fashion – for instance, employing the skills of a screaming lady named Alexa to frighten away birds.

All the while, Cantona holds a pint of Kronenbourg, which Alexa keeps dry from a downpour as Read full story ›

Source: The Drum