By Gillian West

It’s been Ad of the Day and now AMV BBDO’s ‘Ordinary World’ campaign for Great Ormond Street Hospital (GOSH) has scooped our European Creative Work of the Week title.

Drawing attention to all the little things we take for granted in ‘Ordinary World’, the campaign is based on the insight that no child wants to be in hospital missing out.

“The campaign highlights the importance for patients of Great Ormond Street Hospital to return to the ordinary world,” commented GOSH deputy director of brand and content marketing, Nick Radmore, of the creative which presents ‘Ordinary World’ like a theme park where Read full story ›

Source: The Drum