Creative Work of the Week: Hotels.com brings new meaning to 'ad skipping' with Captain Obvious

By Gillian West

Hotels.com has introduced US cult character Captain Obvious to the UK and in doing so has scooped this week’s Creative Work of the Week accolade.

Voted for by The Drum readers, the summer advertising campaign from CP+B London aims to help travelers make the obvious choice.

The TV push shows Captain Obvious in a series of scenarios, specially created for the UK market where he unknowingly falls foul of British ways.

Online the campaign gives a whole new meaning to the phrase ‘ad skipping’ with the Read full story ›

Source: The Drum