By Gillian West

Mitsubishi Motors has taken its ‘where some follow others lead’ mantra to heart, winning this week’s European Creative Work of the Week title.

Created by Golley Slater Cardiff, the campaign treads a new path for the brand in a bid to prove it’s the market leader in the plug-in hybrid category.

Spanning TV, print, digital and social media, the multi-million-pound push sees mythical creatures from a Minotaur to Medusa take centre stage.

Featuring photography from Jan Doeppert, the TV spot was directed by British filmmaker Bugsy Riverbank-Steel, who commented “it’s not often you’re given the opportunity to build a Minotaur’s head or film Read full story ›

Source: The Drum