Creative Work of the Week: WaterAid's 'Help Them Do Their Business' uses humour to highlight the dangers of living without a clean toilet
The Drum’s readers have chosen WaterAid’s ‘Help Them Do Their Business’ campaign as our Ad of the Week.
Shot mockumentary-style (a la Ricky Gervais’ The Office) the tongue-in-cheek film tells the story of a boss who has sold the office loos to an internet startup, leaving her staff to build their own toilets on the office floor space.
The campaign has been designed to highlight the dangers faced by the one in three people living without access to a proper clean toilet. Taking a humorous slant on the hazards this creates, the clueless boss tells her staff to think of Read full story ›
Source: The Drum
