'Creatives are embracing AI & machine learning to help them think differently about their jobs' says Adobe platforms VP
Creatives have begun to embrace the use of artificial inteligence and machine learning as it allows them to introduce new possibilities into their campaign ideas, according to Adobe’s VP platform & products, Suresh Vittal.
Speaking to The Drum at Dmexco ahead of appearing on stage to present Adobe Sensei, a product he claimed could offer “vast amounts of data and content” which would make AI algorithms “smarter”, Vittal pointed to a change in mindset that is entering the creative field around burgeoning technologies.
On AI he claimed that it was facilitating hobbyists by making tools “more accessible” Read full story ›
Source: The Drum
