By Seb Joseph

Marketers and creatives have argued that the threat of ad blockers is more apparent for publishers than themselves, claiming the media space is littered with poor inventory.

The quality of ads has often been branded a key reason as to why ad blocking has unleashed such anxiety across the industry over the last 18 months. However, for all the rhetoric around creatives needing to up their game to produce more ads that people won’t want to block, some would rather publishers did more to clean up what they see as a “digital landfill” of poor content.

“Ad blocking is less of Read full story ›

Source: The Drum