By John McCarthy

Pepsi has had a bad week on the back of the launch of a universally despised ad that “missed the mark” – it’s just gotten worse – a group of creatives have remade the ad with emotional footage that does connect with viewers.

One of the main criticisms leveraged towards Pepsi’s cataclysmic and immediately pulled Kendall Jenner ad is that, despite all its talk of protest and unity, it never actually stood for anything other than soda sales in an attempt to hold a mirror to a desired target audience.

Now a team of creatives at ThirtyRev, a group Read full story ›

Source: The Drum