Creatives underline Brexit threat to EU nationals with London Pokemon Go flyers
Japanese monster-hunting franchise Pokemon has experienced a resurgence in popularity across the globe thanks to the launch of augmented reality mobile game, Pokemon Go.
Now that popularity has been leveraged by a trio of creatives looking to underline the dangers they claim Brexit poses to EU workers in the UK. By creating the #PokemonGoHome campaign in London, the campaign draws “attention to the uncertainty surrounding the fate of EU Nationals in the UK”.
The guerrilla campaign was composed by copywriter, David Felton, graphic and web designer, Steve Sinyard and creative director Evan Brown. It has a grounding in a social good drive, Read full story ›
Source: The Drum
