By Andrew Boulton

Poetry in copywriting gives me a strange cramp at the back of my eyeballs. Almost as if a tiny wrestler had placed my retina in a powerful headlock. They put me on edge.

The reason for this peculiar anxiety is the fact that a great many poetic efforts in copywriting are poor. There have recently been a handful of ads with poetry voiceovers and, broadly, they have been disappointing.

I don’t feel unkind saying this. I’m guilty of producing some unimpressive and unimaginative pieces of poetic copy over the years. The problem is that a poem or rhyme is not Read full story ›

Source: The Drum