By Tony Connelly

Real Madrid star Cristiano Ronaldo signed a deal with European multinational telecoms firm Altice to be its brand ambassador.

Ronaldo will serve as Altice’s brand ambassador across all its global territories and will help push its fibre and 4G offerings.

The Dutch-based company’s first ad campaign will play on the Portuguese’s speed and power to promote the brand’s industrial and international development of its high speed broadband content and media.

The campaign will be rolled out in Portugal, France, and Israel first, and then in Belgium, Luxembourg, Switzerland, the Dominican Republic and the US.

Chief operating officer at Altice, Michel Combes, said the partnership Read full story ›

Source: The Drum