Crystal Ski Holidays pursues millennial audience and looks to ramp up content in new brand film
Crystal Ski Holidays is hoping to engage a younger audience and become a publisher of “quality content” via a branded film released today (18 November) which looks to tap into the pre-ski season.
The Mountain Is Calling film, created and produced by Alpha Century, will run throughout November and December, and is designed to catch consumers’ attention as they start making plans for the ski season.
Shot in and around London, the film follows two urban millennials as they travel separately around the city on an ordinary autumnal day, but imagine themselves on a mountain enjoying snow sports and the experience that Read full story ›
Source: The Drum
