Currys PC World advertised ‘misleading’ savings claim
Currys PC World has landed in hot water after the Advertising Standards Authority (ASA) ruled a regional press ad for a Samsung smart TV it was selling was misleading.
A reader challenged whether the ad, which offered a saving of £400, was misleading and could be substantiated, because the saving was based on the price the TV was sold for a short period a year before.
Currys PC World argued that the ad clearly stated for how long and when the comparison price of £1,299 price applied and the comparison would therefore not mislead consumers.
They admitted that no consumer had paid £1,299 Read full story ›
Source: The Drum
