By Seb Joseph

Gary Booker, chief marketing officer at Currys PC World, told Marketing Week it would look to act on insights capable of transferring Carphone Warehouse’s mobile expertise into its own stores. He hopes to eventually replicate the Currys PC World brand’s reputation for trusted advice and expertise on electrical goods to the mobile space.

“I’ve been working with my counterpart at Carphone [since merging] about work focused on our own customer bases. We’re both initially focused on our own Christmas activity but will start to work Read full story ›

Source: Marketing Week