By Thomas Hobbs

The campaign, which was designed by 1000heads and launched in partnership with Microsoft, tells the story of the latter’s laptop and tablet hybrid product the Surface3. The #BestofBoth Snapchat campaign will share picture examples of when the product can enhance the daily life of students.

Bridget Meiring , social media manager at Currys PC World’s, said the brand has noticed a shift among its younger customers towards Snapchat.

She told Marketing Week: “Generally we have noticed there is a real shift in the way people communicate on social to instantaneous and mobile first image and video based channels.

“It is efficient for us Read full story ›

Source: Marketing Week