By Seb Joseph

The retailer’s biggest advertising campaign introduces the “We Start with You” positioning tonight (21 October). It serves as the strapline for the nationwide push although the company says it is more of a “manifesto” to bring to life the unique way its staff talk to consumers on a daily basis.

Classic game Guess Who serves as the inspiration for the AMB BBDO-created TV spot (see above). Set in a stylised store containing thousands of products, the ad shows the electrical goods being eliminated theatrically such as falling through trap doors and hoisted up by ropes until all that is left is Read full story ›

Source: Marketing Week