By Michael Feeley

International fitness brand Curves International has selected Dog to undertake its digital and social marketing activity in a pan-European campaign. Working in partnership with the agency’s UK offices, the brand aims to acquire new customers and retain current members in its fitness clubs across the UK, Ireland, France, Belgium, Spain, Italy and Sweden.

Following a competitive pitch process, Dog is set to deliver a multidisciplinary and multilingual marketing initiative, aligned to Curves’ strategic global business objectives, harnessing paid and organic search marketing, media planning and buying, social communications and social advertising.

Tasked with raising awareness of the brand and increasing engagement between Read full story ›

Source: The Drum