By Tony Connelly

Curzon has appointed Digital Cinema Media (DCM) to help grow its ad revenue as it prepares to expand throughout the UK.

The partnership with DCM will allow brands to target Curzon’s more highbrow film audience who generally seek out independent and foreign films.

DCM is due to take over the advertising contract from Pearl & Dean on 1 January 2016 when it will begin advertising across Curzon’s 12 boutique London cinemas which include locations such as Soho, Chelsea, Wimbledon and Canterbury.

The deal will enhance DCM’s cinema portfolio, which currently advertises through cinema chains including Cineworld, Odeon, Picturehouse, Vue and more than 150 Read full story ›

Source: The Drum