By Laurie Fullerton

With continued emphasis on ‘customer experience’ (CX) across brands, channels and technologies, B2B marketers are still finding success at building a long-term customer experience to be elusive. In fact, in a recent report by the software company Kapost, only 12 per cent of B2B marketers rated themselves as “very effective” at delivering a great customer experience.

With two thirds of companies asking marketers to be responsible for the overall customer experience, there is increasing pressure among marketers to improve performance while many agree there is a need to establish alignment and visibility across departments and functions.

The best indicator, Read full story ›

Source: The Drum