By Michael Feeley

Global technology company Glassbox, formerly known as Clarisite, has unveiled its new brand identity.

Developed in collaboration with creative communications agency AB…, the rebranding exercise is supported by a fresh website and marketing collateral and a global digital marketing strategy that targets senior digital, marketing, IT and Governance professionals.

Glassbox is a digital customer experience solution that allows brands to record and analyse their customer journeys to help optimise conversions and improve user experience. The technology aims to add transparency to digital channels through behavioural analytics, customer support optimisation and digital risk management and compliance. The company has offices Read full story ›

Source: The Drum