By Gillian West

Customers will “swiftly move to other brands” if they do not get the “instant gratification” they have come to expect from social media, warned Macmillan Cancer Support head of digital, Amanda Neylon.

“Customers want answers, and they want them through social media, if your brand is not ready and equipped for that, they will swiftly move to other brands for further engagement. Being responsive shows that a brand is committed to its customers in providing exceptional customer service,” said Neylon.

A judge at this year’s Social Buzz Awards, Neylon has been with Macmillan Cancer Support for the last four years and claimed Read full story ›

Source: The Drum