Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Customers vent as Sainsbury’s halves Nectar points to one per pound spent

on Oct 14, 2014 | 0 comments

By Jennifer Faull

Sainsbury’s announced today (14 October) that from 11 April customers using Nectar will receive half the number of points, earning one point for every pound they spend in-store or online instead of two.

The supermarket has also decided to stop rewarding customers with a Nectar point for every bag they reuse.

However, they will still get a point per litre of fuel.

The news broke to customers via an email in which the retailer claimed there would be “new opportunities to boost your balance faster and more value when you spend your points”.

Some of these “opportunities” include bonus events such as ‘Swipe to Read full story ›

Source: The Drum