Dairy Queen has Guardians of the Galaxy mixtapes, too, but it’s BYO cassette player
By Lisa Lacy
Doritos isn’t the only brand with cassette tapes to fete the release of Marvel‘s Guardians of the Galaxy: Vol. 2.
That’s because fast food chain Dairy Queen is celebrating its own cameo in the upcoming movie with a mixtape of songs inspired in part by its infamous Blizzard treat. Think: Watch the Stove, the album Hamburger Helper released for April Fool’s Day 2016, or Rise to the Occasion, the DiGiorno Pizza Anthem.
A mixtape plays a pivotal role in the first movie, so it stands to reason marketers are latching on to it for promotional purposes Read full story ›
Source: The Drum
