By Ishbel Macleod

Danepak, the Danish bacon brand, has appointed Isobel to handle its advertising account, as it looks to take a fresh approach.

Owned by the food producer Tulip, Danepak is the biggest bacon brand in the UK.

Rob Iles, interim marketing director at Tulip, said: “Right from the start Isobel has demonstrated a way of thinking and working that we find hugely impressive. They have quickly come up with a campaign idea that we love and believe will be hugely successful.”

The agency will now work across all channels for the brand, including above the line advertising and social, ahead of its planned re-launch.

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Source: The Drum