Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Daniel Craig turned down $5m Android deal as Bond "only uses the best"

on Nov 8, 2015 | 0 comments

By Gillian West

James Bond star Daniel Craig and director Sam Mendes knocked back a $5m Android product placement deal as Bond “only uses the best”.

According to leaked emails, Craig and Mendes said no to a $5m proposal from Samsung to equip the spy with one of its Android phones in new release Spectre.

Along with Samsung, Sony offered in excess of $18m to market Bond, and $5m for him to hold an Xperia Z4.

Previously leaked emails from Andrew Gumpert, of Columbia Pictures, pointed out: “James Bond only uses the ‘best,’ and in their minds, the Sony phone is not the Read full story ›

Source: The Drum