By John McCarthy

Spies Travel has released a provocative ad campaign targeting impatient mothers who yearn for grandchildren from their daughters.

The latest ad from the ‘Do It For Mom’ campaign urges prospective grandmothers to book active holidays in sunny climes, quoting a study claiming couples are 51 per cent more likely to have sex on such a trip than in everyday life.

Enticing parents to manipulate the conception probability of their daughters with a sunny, active break aside, the creative was devised partly to combat the falling birth rate in Denmark.

The site asks prospective grandparents to put their money where their mouth is. Requesting Read full story ›

Source: The Drum