By John McCarthy

Southern Comfort has unleashed the unique comic talents of Danny McBride in a new marketing push designed to get people drinking shots of Southern Comfort (branded SHOTTASoCo by the above song of the same name).

Channelling a number of radical visual elements such as poorly animated CGI in the style of a Taiwanese newscast, a high-rolling tuxedo flightsuit and some glorious facial hair -complete with intense close-ups – the video overlays a memorable aesthetic with a contagious track from Detroit Grand Pubahs.

W+K New York was tasked with putting SHOTTASoCo on the tips of viewers’ tongues (both the song and the drink). Read full story ›

Source: The Drum