Dark social sharing means that you aren’t tracking 87% of content shares
When reviewing content performance, especially social shares, marketers are finding there are many dark social channels which are much harder to track.
For example, Slack, WhatsApp, read later apps, Facebook messenger, Twitter/LinkedIn direct messages and even email.
We thought it would be interesting to run an experiment to test a commonly forgotten, but very popular content sharing method, by tracking copy and paste of article URLs.
Our study showed that compared to social buttons, 87% of all shares are made through copy-and-paste direct from the address bar.
Unfortunately, there hasn’t been an easy way to track this data, until now.
When it comes to Read full story ›
Source: The Drum
