Dash cam maker Nextbase targets Car Crash Britain with multichannel campaign
Dash cam brand Nextbase is working with independent media agency Guerillascope to launch a new cross-media campaign.
The multichannel strategy, which is scheduled to run throughout May, will centre on peak linear TV spots around the hit ITV 1 show, Car Crash Britain, which returns for a new series on May 4th. This will be supplemented by digital VOD activity on ITV Hub and online display in the form of a full takeover of the ITV Hub home page. Additional TV airtime has been secured on channels including More 4, Dave, Discovery Turbo, National Geographic and Sky Sports F1. Read full story ›
Source: The Drum
