By Kyle O'Brien

The new multi-year partnership Boston Celtics and General Electric means that GE will become the team’s exclusive data and analytics partner.

GE, which moved its global headquarters to Boston in 2016, will receive a number of marketing assets, including the first jersey patch partnership in the team’s history, beginning in the 2017-18 season.

A key component of the relationship centers around GE’s ability to provide the 17-time NBA champions with its expertise, products and insights across data science, medical equipment, and lighting solutions. Terms of the partnership were not disclosed.

The Celtics will leverage GE’s expertise in a variety of Read full story ›

Source: The Drum