By Joe Parrish

I’m kinda tired of hearing everyone talk about how data is going to save our industry. I’m tired of everyone measuring creative effectiveness against KPIs for which they are ill suited. I’m tired of watching all of the good ideas turn into splinters of their former selves in service of their data-driven masters. And mostly, I’m tired of the bad work that often springs from so-called “data-driven advertising.”

Data isn’t a strategy.

I’ve read all about how CMOs are now going to have to be data scientists as much as they are going to continue to be traditional marketers. I hope Read full story ›

Source: The Drum