By Tom Bowman

These days, it feels rather like the numbers do the talking. Data- and software-driven ad planning, targeting and buying are revolutionising the industry. So it’s no surprise that technology and science are winning the war for column inches.

Already this year, however, I have noticed a quaint attempt at a correction. The programmatic ad tech vendors, the agency data executives and the brand scientists are starting to throw around words like ‘creativity’ and ‘art’. In the reams of opinions now being shared online, the ad-tech sector is coalescing around a new challenge: now we have the media in place, it’s time Read full story ›

Source: The Drum