By Justin Pearse

Marketers are in danger of operating in a data vacuum caused by lack of intelligent access to their first party data, according to Nielsen Marketing Cloud EVP Damian Garbaccio.

The Drum is talking to a range of technology and marketing leaders at this year’s digital marketing conference Dmexco to understand the biggest challenges and opportunities faced by brands in the use of data to engage consumers.

Dmexco, Europe’s largest digital marketing show, is an annual bellwether of the latest digital and adtech developments, trends and technologies.

The Drum, in association with Nielsen Marketing Cloud, is talking to a range of thought leaders at Read full story ›

Source: The Drum