It looks like it’s that time of year again already. Christmas brings those extravagant ads which underline the importance of the season to the retail industry.

Here’s Dave Birss, head of Drum TV’s festive ad retail round-up, commissioned by the Sunday Times.

1: John Lewis

Yet again John Lewis gives us a moist-eyed masterpiece for Christmas. It’s always refreshing when a brand doesn’t just throw their products in your face but instead makes you feel something.

If you removed the John Lewis logo from the end, their Christmas ads would probably do quite well as short films. And that says a lot about Read full story ›

Source: The Drum