By Dave Trott In 1957 Dove soap started advertising for the first time.
They ran a press ad with a woman luxuriating in a bathful of bubbles.
The headline said HEAD OVER HEELS IN DOVE.
The copy had the woman saying “Dove makes me feel velvety, all soft and silky smooth. Just the most pampered, the most spoiled, girliest girl in the world”.
Advertising assumed that women were empty headed.
And all they cared about was what men thought of them.
In 1971, Dove ran an ad with a visual of a woman at a party nervously watching her husband talking to a younger woman.
The copy said “Somewhere between Read full story ›

Source: Campaign