By Mark Borkowski

It was this time three years ago when the release of a song sent shockwaves around the world, from Ibiza to the Norfolk broads. David Bowie marked his 66th birthday by giving his fans ‘Where are we now?’, a mysterious but somehow so familiar new single, his first in a decade.

The announcement of the album Next Day turned into a masterclass in understated PR (some would argue anti-PR). There was no promotion other than the music videos and only a handful of carefully selected journalists were briefed. The effect was electric. Rather than being an entertainment story the release of Read full story ›

Source: The Drum