David Cameron turns to Tinder to pursue young voters ahead of EU vote
David Cameron has turned to Tinder to try and encourage young people to vote in the UK referendum.
The prime minister wants youths to ‘swipe right’ when it comes to signing up to the electoral register ahead of the 23 June referendum on Britain’s EU membership.
Tinder is thought to be planning an initiative with campaigning group Bite the Ballot to encourage young people to get involved in the Brexit debate, while viral news site the Lad Bible is set to play host to homepage takeovers and editorials urging readers to make sure they’re registered.
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Source: The Drum
