David Shing on why marketers need to learn the language of push notifications
By David Shing
AOL’s digital prophet David Shing warns marketers to learn the language of push notifications if they are to exploit the proliferation of wearable technology.
The advent of mobile and consequently wearables is changing the role of notifications.
Whether it’s on a phone or on someone’s wrist, the sheer amount of information being sent to these devices has meant people have developed apathy to all but the most relevant and personal updates. From unchecked push notifications to annoying vibrations on a smartwatch every time a text is received, brands aren’t always leveraging the contextual data they have on audiences to create additive experiences.
Source: The Drum
