De Beers launches first major social campaign as it looks to drive social purpose
The marketing activity is the next phase of its “Moments in Light” campaign, which launched two years ago and aims to inspire the “next generation of women”.
As part of this year’s campaign, the brand has launched an application on its Facebook page that encourages users to honour women who have inspired them in their day-to-day lives.
The tool, created in collaboration with media agency Havas LuxHub, allows people to select four women from their friend list and add the characteristics that make them inspirational.
“We wanted to provide a tool to let women know that they’re helping and supporting each other,” Jennie Read full story ›
Source: Marketing Week
