By Alison Millington

In their ongoing effort to engage with consumers’ changing behaviours, marketers are facing new challenges in using data and technology effectively according to the report.

The survey of over 500 client-side marketers, conducted earlier this year, ranked 17 “pain points” experienced by modern marketers by giving them a “migraine rating”.

The biggest issue facing respondents was dealing with IT and web development teams, with 54% calling them a “major bottleneck”.

Meanwhile, nearly half (47%) of respondents claimed they have no time to “test and optimise campaigns”.

Not having the time, budget or IT resources to develop a “single customer view” was also an Read full story ›

Source: Marketing Week