By Rob Meldrum

We’re all creative people, and we all want to make the best stuff we can – stuff clients will love us for, stuff real people enjoy engaging with, and stuff we enjoy making.

The stuff we make as an agency used to be easy to define. It was advertising: messages in various formats beamed into people’s daily lives. And the process of making this stuff used to be easy too. We all knew the rules. We knew what our job titles actually meant (see below for mine – the irony is not lost). As departments in an agency, we knew what Read full story ›

Source: The Drum