By Thomas Hobbs

Whereas last year’s campaign featured a showpiece festive TV ad, this year the department store brand will launch five separate shorter TV ads instead. Each ad (which will all launch in the first week of November) will focus on a different shopper group, with taglines such as ‘found it for the fashionista’ and ‘found it for the littlest one’ [pictured].

“In the US, Macy’s has been running its Believe campaign since 2003 and just evolve it slightly every year,” Debenhams’ marketing director Richard Cristofoli told Marketing Week.

“We feel that you don’t have to completely reinvent yourself every single Christmas. The ‘Found Read full story ›

Source: Marketing Week